I have chosen an advertisement by Louis Vuitton. This gorgeous advertisement depicts Madonna wearing looks straight off the LV runway for fall of 2010. Not only is Madonna an iconic figure but she is teaming up with such an iconic brand! I think that Louis Vuitton chose Madonna for this ad campaign because she is such a huge name in the music and fashion industry. I believe they want their consumers to think of their clothing as the brand that can stand the test of time. They can do this with a model like Madonna since she is so well known and still carries such a youthful and energetic look to her. I love how the image is so sexy. I think it shows off the clothing very well.
Not only did Louis Vuitton put the newest clothing in this ad they placed a classic monogram bad on Madonna’s shoulder. I think this says to guests that they will always be the classic Louis Vuitton brand but that they do also offer a full range of high-end ready-to-wear. By showing this they can hopefully help their loyal customers start to purchase more items for every buy they complete. I think by showing looks fresh off the runway they are more likely to attract a new customer base as well. Some people might not like the classic look of Louis Vuitton bags but they might be more enticed by the looks from the runway.
I think that consumers will want to purchase these products because many of them like Madonna and want to purchase products that she wears. Another reason that consumers will want to purchase these products is because they are displayed in a very classic way. Consumers always know that they are dealing with very high quality products when they purchase goods with Louis Vuitton. In conclusion I think that LV did a very great job with this ad to make consumers want to purchase their products.
No comments:
Post a Comment