Fashion ads seem to have many innuendos hidden inside them. By picking apart different ads you can begin to realize the real message they are trying to convey. I have decided to research a fashion ad by Dolce and Gabbana to see if I could depict the real message within the ad.
“ Dolce & Gabbana are wowing the fashion world on the catwalks of Milan, but feminists in Spain have condemned their latest advertising campaign as sexist and violent, throwing the flamboyant duo into a hissy fit and prompting withdrawal of the images.” www.independant.com
The ads, which appeared in Spain, show a half-naked man holding a scantily clad woman to the ground by her wrists while four predatory hunks look on. Spain's Women's Institute, a government organization linked to the Labor Ministry, described the scene as offensive to women's dignity and an incitement to sexual violence.
Domenico Dolce and Stefano Gabbana, hailed as the high priests of tart chic, announced they would drop their campaign in Spain and covered their retreat with acid-drenched sneers. "We will withdraw that photo from the Spanish market alone, since they are behind the times. What does an artistic photo have to do with the real world?" If Spanish views held sway, "you'd have to burn museums like the Louvre and all the paintings of Caravaggio", they added. (Dolce and Gabbana)
Another D&G campaign featuring bloodstained models brandishing knives was banned in Britain after the Advertising Standards Authority received scores of complaints that the pictures glorified violence. The ads appeared in newspapers alongside stories about mounting British gun crime.
The Italian pair, displaying the fashionistas' lofty contempt for concerns in the real world, said at the time they wanted to create only the theatrical aesthetic of the Napoleonic period. They similarly seem to have failed to understand the message sent by Spanish critics. "Next year," the designers joked yesterday, "we'll mount a publicity campaign showing a naked woman on top of a man." ( Dolce & Gabbana)
In conlcusion I feel that their ads sometimes are negative, but if people just took the time to research the innuendos they would come to find out what the company is really trying to depict. They aren’t trying to glorify sexual crimes or violence. The company is trying to be creative.
No comments:
Post a Comment