Week 10: Excercise Fashion Consultant

If I was a fashion consultant that had to solve this issue I would sit there and be a mediator. These companies are both capable of solving this issue on their own. I would tell Ginch Gonch that although they can advertise anywhere they might like, the school probably isn’t the right placement for their ads. I might bring in statistics to show that they would be placing their ad in a place that will not generate them sales traffic. They might realize that there might be a better place on the freeway to put up their billboard. I would also argue Ginch Gonch side to the school that they are able to put the ad up wherever they would like. They want to market near the very busy freeway that just so happens to be 100 yards from the school. They might want it there to attract a lot of business because they think that their target market will be driving right there on the freeway. There is pros and cons for each side. I think that in the end the companies need to make a compromise. I think a good idea would be to let Ginch Gonsh put their ad up on the billboard that is close to the school, but say that it can only be a number of the less suggestive ads. Maybe Ginch Gonsh could have a few options and the school could pick which one they would rather put up. This way both companies are helping make the overall decision, and they are both somewhat getting what they want.