Final Project: Name and Logo

The name of the men’s clothing company will be London Destruction. The reason I chose this name was it fits with my initial inspiration for the line, which was the movie Sweeney Todd. The movie takes place in London during a very dark time. When I thought of the look of my clothing the imagery that came to my head was a rainy day in London. I just imagine old buildings being worn away from the weather and the multiple London fires. I came up with the combination of London Destruction. I fell in love with this name! I think it encompasses everything about my brand. I hope that it paints the same imagery in my customers head that it does in mine!