1. When Vera was growing up her parents wanted her to become a lawyer or have a job in the medical field. Vera did not want to do that! She trained as a young girl to become a professional Olympic skater. “Until the age of 19, Vera trained to be a figure skater. She competed in 1968 U.S figure skating championships and was listed as a featured athlete in the January 8, 1968 issue of Sports Illustrated.” (Brand Story, Joseph Hancock, Pg.75) After she trained for years she did not make the team and she went on to start designing. “Her love of fashion design came from designing her skating costumes.”(Brand Story, Joseph Hancock, Pg.75) She started going to high end fashion shows with her mother and brother and fell in love with fashion design. She started working at Vogue at the age of 21. She became the youngest editor in Vogue history at the age of 21. After working for Vogue for 16 years she resigned. She then began working at Ralph Lauren designing jewelry. It was there that she realized she loved mass making of products. When she was planning her wedding she realized how hard it was to find a wedding dress that she loved. She then began to design wedding dresses. Throughout the years she has branded herself through many different lines. Her career path is ever-changing.
2. Vera Wang owns multiple lines. Not only does she produce her wedding dress line, she also owns a fragrance, home goods, a diffusion line, and a ready-to-wear line. Many of her lines can be bought at multiple locations. Her diffusion line is found at Kohl’s. She also sales her home goods line at Kohl’s. She is continuously expanding her brand and product line.
3. The feeling I get when I think of the Vera Wang brand is classic. She has a way of making all of her pieces timeless and elegant. She owns a very different brand then that of Dolce & Gabbana. Dolce & Gabbana brand tends to push the envelope with their design and their advertisements that exude sex. Vera Wang is more of a timeless brand. She focuses on staple colors and silhouettes that will always be in style. Ralph Lauren’s brand is more modeled around the American life style from Cowboy to polo athlete. Each one of these brands is unique in their own way. They have all managed to brand themselves away from each other successfully by targeting to unique customers.
2. Vera Wang owns multiple lines. Not only does she produce her wedding dress line, she also owns a fragrance, home goods, a diffusion line, and a ready-to-wear line. Many of her lines can be bought at multiple locations. Her diffusion line is found at Kohl’s. She also sales her home goods line at Kohl’s. She is continuously expanding her brand and product line.
3. The feeling I get when I think of the Vera Wang brand is classic. She has a way of making all of her pieces timeless and elegant. She owns a very different brand then that of Dolce & Gabbana. Dolce & Gabbana brand tends to push the envelope with their design and their advertisements that exude sex. Vera Wang is more of a timeless brand. She focuses on staple colors and silhouettes that will always be in style. Ralph Lauren’s brand is more modeled around the American life style from Cowboy to polo athlete. Each one of these brands is unique in their own way. They have all managed to brand themselves away from each other successfully by targeting to unique customers.
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